نشر في باب نات يوم 26 - 06 - 2025

أعطى وزير السياحة، سفيان تقية، يوم الأربعاء 25 جوان 2025، إشارة انطلاق فعاليات اليوم الإعلامي المفتوح حول السياحة الداخلية، الذي يُعقد بهدف تعزيز السياحة الداخلية في مختلف جهات الجمهورية، وتطوير العروض السياحية، وتفعيل التقنيات الرقمية في الترويج وتنظيم الحجوزات.
جرت الفعاليات بحضور ممثلي مختلف الوزارات، وممثلي الجامعات المهنية، وممثلي وسائل الإعلام، بالإضافة إلى إطارات الوزارة والديوان الوطني التونسي للسياحة، والمديرين العامين لعدد من المؤسسات تحت الإشراف، وممثل عن البنك المركزي، وممثل عن المنظمة التونسية للدفاع عن المستهلك، وعدد من أصحاب المؤسسات السياحية وباعثي المشاريع.
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ورشات العمل
تضمّن البرنامج تنظيم ورشتين محوريتين:
* الأولى: ملاءمة المنتوج السياحي مع متطلبات السياحة الداخلية.
* الثانية: واقع وآفاق برامج الترويج الخاصة بالسياحة الداخلية.
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كلمة الوزير
في كلمته الافتتاحية، شدّد وزير السياحة على الأهمية المتنامية للسياحة الداخلية ودورها الحيوي في دعم الاقتصاد والتنمية الجهوية، مشيرًا إلى أن:
* عدد الليالي المقضاة في النزل من قبل التونسيين المقيمين بلغ نحو 6 ملايين ليلة (25%).
* عدد التونسيين المقيمين الذين ارتادوا النزل بلغ حوالي 2.5 مليون تونسي (38%) من إجمالي المقيمين.
وقد ثمن الوزير مشاركة أصحاب المشاريع والمؤسسات الناشئة، مشيرًا إلى مساهمتهم في إثراء النقاش حول الرقمنة ودورها في تنظيم الحجوزات وتقديم عروض تفاضلية، مع التأكيد على ثقافة الحجز المبكر وضرورة التعامل مع وكالات أسفار معتمدة.
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تهيئة الشواطئ والبنية التحتية
أكّد الوزير أن الوزارة تواصل تهيئة الشواطئ العمومية التي بلغ عددها 133 شاطئًا، بالتعاون مع:
* وزارة البيئة وهياكلها ك وكالة حماية وتهيئة الشريط الساحلي،
* 57 بلدية سياحية، إضافة إلى 15 بلدية مبرمجة للاستفادة من صندوق حماية المناطق السياحية.
وقد تم رصد الاعتمادات التالية:
* 1.5 مليون دينار لوكالة حماية وتهيئة الشريط الساحلي لتنظيف الشواطئ.
* 2.4 مليون دينار لتمويل برامج النظافة بالبلديات السياحية.
* 1.7 مليون دينار لاقتناء معدات العناية بالبيئة.
وذلك بهدف توفير أفضل ظروف الاستجمام للمصطافين والعائلات التونسية.
نحو رؤية استراتيجية متكاملة
أعلنت الوزارة أنها بصدد إعداد دراسة شاملة تهدف إلى بلورة رؤية استراتيجية متكاملة للسياحة الداخلية، استعدادًا لإصدار كراسات شروط جديدة للإيواء السياحي البديل، مواكبة للتحولات الاقتصادية والاجتماعية الراهنة.
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ختام اليوم الإعلامي
اختُتمت فعاليات اليوم بصياغة توصيات استراتيجية واضحة سيتم الإعلان عنها رسميًا، بهدف:
* دفع مسار تطوير السياحة الداخلية،
* تعزيز مساهمتها في التنمية المحلية،
* ودعم التوجه نحو سياحة تونسية مستدامة وشاملة.
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